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2013 PPC Trends, Tips, Opinions
Looking for inspiration for 2013? Check out these “Top Tips” and point-of-view lists I authored or contributed to for the most popular PPC ad platforms: Adwords/Adcenter Bing Ads Presents: 10 Top PPC...
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Kicking Off New PPC Campaigns
Flickr: tableatny Ready to get started in PPC in the New Year? Many advertisers will continue into the new year with the same approach to PPC they used last year. The key is to use what is working, but...
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The Year in Search & Social Marketing: Highs & Lows of 2012
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a...
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Adwords Enhanced Campaigns Upgrade
Originally published on Search Engine Watch: On February 6th Google announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads...
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Tips to Streamline Google AdWords for SMBs
Small to medium businesses can have the most difficult time in manageing PPC. REad about some easy tips to refine and laser target your audience. On ClickZ: Tips to Streamline Google AdWords for Small...
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AdWords Mobile PPC Performance And Desktop
Originally published on Search Engine Watch At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet...
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5 Kickin’ New Google AdWords Features
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. Consider these five new features that will have advertisers and PPC managers excited about the...
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Google AdWords Remarketing Lists For Search Ads (RLSA)
Recently released and not talked about much, this new feature could eventually be one the most relevant PPC tactics available. If Google can target you based on your searches and website behavior, what...
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The ’90′s Inspires Keyword Search Trends
There’s nothing better than nostalgia, and when it combines search + the 90′s its super rad. Google Searches Show ’90s Fashion is Back in Style
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Geo-Target ‘Til You Drop: 5 Techniques To Try
Sometimes advertisers can get bogged down with using the same geo-targeting tactics over and ov er and accepting this as the norm. That’s why I wrote “Google AdWords Geo-Targeting: 5 Jaw-Dropping...
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Speaking at SES San Francisco
Join me at SES San Francisco this Wednesday for my session “PPC in an Omni-Channel World” to discuss PPC tactics across channels and how you can expand and measure PPC in an Omni-Channel World. I’m...
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